Portfolio of Bill Newhouse
Hello and thanks for stopping by!
About me
I am a passionate and seasoned Creative Director, Project Manager and User Experience Expert who's been fortunate enough to work with many incredibly talented people in the advertising, publishing and content development arenas.
During my career, I’ve helped dozens of companies realize their vision through successful branding, concept creation, design, development and production. I've collaborated with a full spectrum of clients from consumer-facing entertainment, automotive, and electronics companies, to research-focused scientific, medical, educational and engineering groups who provide solutions to non-profit organizations.
For me, the greatest joys come from witnessing the positive impact thoughtful and reflective communication play in the ultimate success of projects and by making complicated things easy.
My work
A few case studies that showcase some of the work I've been fortunate enough to play a role in.
The My Nutrition Health project features educational animations and web tools to help people who have trouble digesting FODMAPs identify and remove foods that might cause gastrointestinal issues. This was an interesting project from the very start. The animations were originally going to be implemented as an interactive web experience based on scripting and real-time 3D technologies. The client later decided that these efforts would be better suited building a mobile app (a project that is currently underway). Even so, people enjoy the animations just as they are. Site metrics consistently show the average visitor watches five or more animations during a visit. The recipes, food lists and worksheets have also received high praise from Dieticians and actual users.
Of course, the question must be asked...what the heck are FODMAPs? Well, FODMAP is an acronym. It stands for fermentable oligosaccharides, disaccharides monosacharrr....honestly...it's probably easier if you just check out the website below :-)
Roles: Project management, user experience lead, creative direction, brand development, character development, lead 2D/3D animation, narration, sound effects and music production, full stack web development.
The Team: Principal Investigator, Co-Investigators, 3 Content Writers and 2 Software Engineers.
BRIDA (the Breast Reconstruction Information and Decision Advisor) is a web-based education tool designed to help women with breast cancer who plan to have mastectomy understand their breast reconstruction options.
A major goal of the project was to disseminate patient reported outcomes from a multiyear study that surveyed over 5,000 women at various time points after their breast reconstruction had been performed about their overall satisfaction with the technique they chose. The Ask Brida web app also features several patient story videos, a values clarification exercise, a side-by-side comparison tool, and illustrations that detail how each reconstruction technique is performed.
The Ask Brida website is currently in the piloting phase and so is not accessible by the general public. The link below will take you to a preview version of the tool.
Roles: Creative direction, project management, business systems analysis, user experience lead, front end development, video and audio direction and production.
The Team: Principal Investigator, Co-Investigators, 3 Content Writers, Software Engineer, Video Production Team.
Just a small sample of the many projects produced for this high-tech antenna research, design and development company.
The first series of image in the slide show above showcases EMCUBE, a web-based antenna design and simulation environment. Customers could sign up for a monthly subscription giving then access to a comprehensive suite of wave propagation and simulation analysis tools–all running in a common web browser. A contextual help system was developed to work within each tool. Also provided were Online manuals, a cloud-based file storage facility (before cloud storage was "the thing"), user groups, a publication library, and real-time technical support.
Also featured in the slides above are technical illustrations for a number of defense contractor proposals. Last but not least are some corporate identity and marketing pieces including a sample monthly newsletter, a printed product brochure, and one of several exhibit booth designs that was taken on the road to the annual IMS Symposium.
The links below feature several proposal animations that were disseminated to DARPA, the U.S. Army, the U.S. Navy and the Michigan's Department of Energy. There's also a fantastic little product promotional animation for EMCUBE.
Roles: Creative direction, prototype development, marketing manager, project management, full-stack web development, technical 2D and 3D animations and illustrations for high-profile proposals, exhibit coordinator, sales specialist, environmental design and user experience lead.
The Team: 3 Software Engineers, 5 Hardware Research and Development Engineers, Marketing Support Staff and External Service Providers.
The Best of Aging was started by a former colleague of mine. He came to me in need of someone with deep print publishing experience to serve as Creative Director for a new magazine targeting the retired and semi-retired demographic. I was responsible for developing the overall brand and style guide for the magazine. I also worked with our advertisers to create visually-engageing ads for the magazine. At its height, The Best of Aging was circulated to more than 30,000 subscribers.
Roles: Creative direction, copy writing and editing, brand and style guide development, illustration, photographic asset development and retouching, layout and press ready production.
The Team: Publisher, Sales Support Staff, and Print Production and Circulation Vendors.
A web-based, tailored education and intervention program to help parents and children understand the benefits of HPV vaccination. This web tool also featured a tailored, printable fact sheet. Originally deployed through desktop computers, Chicos was revamped for mobile kiosk usage in clinics throughout Michigan and Colorado. Study participants and staff also received mugs and t-shirts featuring the colorful Chicos logo.
The Chicos web tool is an active study and so is not accessible by the general public.
Roles: Creative direction, illustrator, brand development, front-end development.
The Team: Principal Investigator, Project Coordinator, Content Writer and a Software Engineer.
A web-based educational game to help pathophysiology students learn how various protein-receptor bonds affect the body. Developed in collaboration with faculty from Washtenaw Community College. Funding came from a grant awarded to investigators hoping to improve educational outcomes using technology in novel ways. Pilot testing showed an overall testing score improvement of roughly 12% for students who played the game over those who did not.
Roles: Project management, business systems analysis, creative direction, illustration and character development, full stack web development, audio environment production.
The Team: Principal Investigator and Student Testers.
A suite of highly detailed 3D animated video shorts that describe the inner workings of the human gastrointestinal system. These animations formed the core of a larger educational web tool that feature a diagnostic assessment engine, text-based educational content, a reference for common drugs used to treat GI symptoms, as well as physician-approved treatment suggestions.
These animations along with the accompanying educational content have been integrated into a free iOS app currently available in Apple's app store.
Roles: User experience lead, creative direction, brand development, character development, lead 2D/3D animation, technical illustrations, narration, sound effects and music production
The Team: Principal Investigator, Co-Investigators, Project Coordinator, 3 Content Writers, Assistant Animator and 3 Software Engineers.
An iOS companion app to help patients undergoing knee replacement surgery navigate from surgery through recovery and rehabilitation. This feature-rich app walks patients through the Recovery Road timeline, which is based on their surgery date and starts out with education and preparation for surgery, what to expect during their hospital visit, and finally guiding them through recovery. MiMove also has a daily activity tracker to help patients stay on top of important recovery to do items, an extensive physical therapy instructional video library, and iOS-style reminders to help ensure patients stay focused.
Roles: Business systems analysis, user experience lead, creative direction, brand development, video and audio production, technical illustrations, assistant app developer.
The Team: Principal Investigator, Co-Investigators, Project Coordinator, Content Writer and a Software Engineer.
Everything you ever wanted to know about childhood vaccinations in one place! A web-based, information-rich resource for new parents considering the pros and cons of vaccination for their newborn baby. The Vaccines and Your Baby site features interactive infographics to demonstrate the benefits of community immunity, a robust navigation system designed to help visitors keep track of pages visitors have viewed, site-wide resizable text and is fully mobile responsive.
Vaccines and Your Baby is an active study and is not accessible by the general public. The link below will take you to a preview version of the tool.
Roles: Business systems analysis, user experience lead, creative direction, brand development, front-end development, technical illustrations.
The Team: Principal Investigator, Co-Investigators, Project Coordinator, 2 Content Writers and a Software Engineer.
A Whale’s Tale is a fun 2D side-scrolling, adventure game where you get to play Violet the whale. Your goal is to sink pirate ships by spraying water at them from Violet's blow hole. Before you can shoot water though, you'll have to load up on water droplets that fall from the sky. Navigate four increasingly difficult levels, but watch out for invincible sharks, disgusting, water-stealing seaguls and random cannonballs. Stay sharp and help Violet defeat those pesky pirates to become champion of the seas!
Roles: game concept, user experience and prototyping, game graphics and sprite animations, game music and sound effects, game code development.
Contact
I'd love to work with you on your next project. Email me and let's talk.